New Bedford Ocean Cluster Unveils New Logo to Propel the Region’s Ocean Economy
The New Bedford Ocean Cluster (NBOC) is thrilled to announce the launch of our brand new logo, marking a significant milestone in our organizational development. This exciting redesign reflects our mission to establish New Bedford, Massachusetts, and the surrounding region as a thriving ocean economy on the East Coast.
A Vision Driven by Collaboration and Innovation
The motivation behind the logo redesign stems from a comprehensive marketing and communications planning process that the NBOC has undertaken. Our journey began back in 2017 when we signed a partnership agreement with the Iceland Ocean Cluster, becoming part of the global ocean cluster network. Inspired by the success of cluster organizations worldwide in making fisheries and ports more profitable and sustainable, the NBOC’s founders recognized the immense potential in New Bedford. This vision has propelled us to where we are today.
In the words of the NBOC’s Executive Director Jennifer Downing, “Until now, we’ve shared a logo with the Iceland Ocean Cluster. Iceland has been a huge pioneer in the ocean cluster movement, so it made sense to visually align with their brand. We continue to gain value from being part of the network, and that won’t change. However, the Port of New Bedford and our maritime economy are unique. We’ve also come a long way as an organization in just two years. It’s time for the NBOC to have a distinct brand identity that captures our mission, values, and four pillars while honoring the global ocean cluster network we proudly belong to.”
Fostering Growth and Collaboration in the Marine Industry
The New Bedford Ocean Cluster is a non-profit marine industry association that facilitates connections between maritime companies in greater New Bedford, strengthening their markets worldwide. Our efforts are strategically focused on four interrelated marine industry pillars: Aquaculture, Commercial Fishing & Processing, Innovation & Technology, and Offshore Renewable Energy. According to Downing, “We have four industry pillars at the NBOC; while we want to see each prosper, we also seek to facilitate their intersection whenever possible. The convergence of industries will create a true ocean economy in the Port of New Bedford. It’s ambitious but incredibly exciting.”
A Symbol of Dedication and Growth
The newly unveiled logo encapsulates these aspects, offering a holistic representation of the organization. This redesign symbolizes the New Bedford Ocean Cluster’s unwavering dedication to our mission, its uniqueness in the marine industry, and our commitment to growth and development.
“The ocean has always been a source of opportunity for the people who have come to New Bedford to build our city while building better lives for themselves,” said NBOC Board President John Bullard. “The Ocean Cluster is showing how related sectors of our ocean economy can thrive together through mutual respect and understanding.”
About the New Bedford Ocean Cluster
The New Bedford Ocean Cluster (NBOC) is a 501(c)3 nonprofit organization created to leverage New Bedford’s strategic coastal position and extensive ocean economy and knowledge base. Our goal is to attract investment, support the formation and growth of maritime businesses, and foster initiatives that create economic and community impact through the sustainable use of ocean resources. We work collaboratively with the private sector, public sector, and academic institutions to establish New Bedford and the region as a leading ocean economy through the advancement of Aquaculture, Commercial Fishing & Processing, Innovation & Technology, and Offshore Renewable Energy. Visit us at https://nboc.org/
Photo: Freepik.com / Nboc.org
