KFC Dumps Deliveroo in the UK as the Colonel Chases Better Commercials
As first reported by City A.M., KFC has made the decision to increase the percentage of orders it receives directly, while also focusing on improving its commercials with aggregators. This move comes as the fried chicken chain aims to optimize its delivery options and provide the best experience for its customers.
Partnership
KFC currently has partnerships with delivery services Just Eat and Uber Eats, but it seems that they are now looking to prioritize direct orders. A spokesperson for the chain stated, “We continuously review our portfolio of delivery options to ensure we’re providing the right offer across all the right channels for our fans.”
Deliveroo
Deliveroo, one of the leading food delivery platforms, had presented a generous offer to KFC in terms of commission rates. However, KFC decided to turn down the terms. A spokesperson from Deliveroo expressed their disappointment, saying, “Deliveroo’s focus is providing great value on our platform and partnering with restaurants and grocers who share the same outlook. We were pleased to be able to offer KFC the opportunity to bring down commission rates by improving their service for our shared consumers. We regret that KFC has refused to agree to these terms at this time.”
It is clear that both KFC and Deliveroo have different priorities when it comes to their partnership. While Deliveroo aims to provide value and lower commission rates, KFC is focused on enhancing its commercials and increasing direct orders. This decision by KFC may have an impact on its relationship with Deliveroo, but it remains to be seen how it will affect their overall business.
Conclusion
In conclusion, KFC’s decision to part ways with Deliveroo in the UK reflects their commitment to improving their delivery options and providing the best experience for their customers. While this may have consequences for their partnership with Deliveroo, KFC is determined to prioritize direct orders and optimize their commercials with aggregators. Only time will tell how this decision will shape the future of KFC’s delivery services.
